Future Forward: Key Trends and Projections for the Tequila Market 2030

Global Tequila Market Overview:

According to MarkNtel Advisors study the Global Tequila Market size was valued at 415.4 million liters in 2023 and is projected to reach 594.7 million liters by 2030. Along with this, the market is estimated to grow at a CAGR of around 5.26% during the forecast period, i.e., 2024-30. The growing culture of cocktails, house parties, etc., has been notably fueling the growth of the Global Tequila Market. Low sugar levels in tequila when compared to other spirits are also attributed to its wide consumption. Globally, tequila is considered a celebration spirit and is widely utilized as a base ingredient in cocktails or directly consumed as shots.

Key Findings of the Study: Tequila market

Global Tequila Market Trend:

Rising Demand for Organic and Additive-Free Tequila Boosting the Market Expansion- In recent years, the tequila industry has witnessed an urge by the consumer for additive-free and organic tequila. In the past, the Tequila Regulatory Council had allowed 1% of additives such as extracts for sweetness and thickening viscosity without disclosure. Nonetheless, due to the rising consumer awareness about the additives adversely impacting the quality of tequila, consumers now are demanding and focusing on the brands offering 100% agave tequila. Therefore, many brands such as PATRON Tequila, Casa Noble, and others, have announced their organic 100% agave and additive-free tequila for better consumer experience. Moreover, there are alliances such as “Additive-free Alliance” formed that are categorizing brands that offer 100% agave tequila. This rise in demand for authentic tequila by the customers and the brands fulfilling the demand is expected to boost the Global Tequila Market in the forthcoming years.

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Scope of the Tequila Market Report Segmentation

-By Type

Blanco- Market Size & Forecast 2019-2030, USD Million & Thousand Liters
Joven- Market Size & Forecast 2019-2030, USD Million & Thousand Liters
Reposado- Market Size & Forecast 2019-2030, USD Million & Thousand Liters
Curados- Market Size & Forecast 2019-2030, USD Million & Thousand Liters
Cristalino- Market Size & Forecast 2019-2030, USD Million & Thousand Liters
Others (Anejo, Extra Anejo) - Market Size & Forecast 2019-2030, USD Million & Thousand Liters

-By Grade

Value- Market Size & Forecast 2019-2030, USD Million & Thousand Liters
Premium- Market Size & Forecast 2019-2030, USD Million & Thousand Liters
Others (Super Premium, Ultra Premium)- Market Size & Forecast 2019-2030, USD Million & Thousand Liters

-By Purity

100% Tequila- Market Size & Forecast 2019-2030, USD Million & Thousand Liters
Mixto Tequila- Market Size & Forecast 2019-2030, USD Million & Thousand Liters

-By Distribution Channel

Off-Trade- Market Size & Forecast 2019-2030, USD Million & Thousand Liters
On-Trade- Market Size & Forecast 2019-2030, USD Million & Thousand Liters

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Geographical analysis:

-By Region

North America
South America
Europe
The Middle East & Africa
Asia-Pacific

Europe has observed rapid growth in the Global Tequila Market. The trend of drinking premium and hand-crafted alcohol is widely growing popular in European countries due to consumers shifting focus towards craft distilleries and authentically produced tequila. These small craft distilleries are offering new variations to the spirits, driving the demand for craft tequila in Europe. Additionally, the rising disposable income of the millennial population and their increasing trend of attending bars & restaurants on weekends is augmenting the demand for high-priced premium drinks further fueling the market growth in the region.

Global Tequila Industry Recent Development:

In 2024, Patron Tequila (Becle, S.A.B. de C.V.) launched its first-ever Cristalino Anejo Tequila.
In 2023, Pernod Ricard made one of the key additions to its tequila offering by introducing a new range of infused tequilas, Altos Infusionado.

Current Landscape of Tequila Market

The report delineates key market participants and thoroughly assesses their strategic approaches, trends, innovations, and manufacturing infrastructure, enabling a forecast of their market impact over the next five years. The meticulously researched data presented holds the potential to distinguish even nascent market entrants in the long term. Armed with pertinent data and actionable insights, our research report delivers a comprehensive overview of the market, empowering investors and stakeholders to establish a robust presence in the Tequila market. The research report profiles major players, including

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Becle, S.A.B. de C.V.
Amber Beverage Group
Bacardi Limited
Suntory Group
Brown–Forman
Diageo Plc
Pernord Ricard
Davide Campari-Milano N.V.
Solento Inc.
Constellation Brands, Inc.
Asahi Beverages
LVMH (Moët Hennessy)
Heaven Hill Distilleries, Inc.
Casa Aceves
Others

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